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Cooperation with the Upper Austrian Red Cross: Together for a social future

Beck goes Beyond Fastening: We support the Upper Austrian Red Cross in the "Reading Coach" initiative.
06. December 2023
Beck Kooperation with OÖ Red Cross

Our vision is not just about developing innovative products, but also about the sustainable transformation of the entire company.

The focus is not only on economic sustainability, but also on social responsibility towards employees and the region. We are proud to announce our partnership with the Red Cross Upper Austria and thus our support for the 'Reading Coach' initiative, which was launched throughout Upper Austria in 2018.


By launching the "Reading Coach" initiative, the Red Cross has committed itself to an important social task: combating educational poverty. Today, 27 Red Cross volunteers in the Braunau district read weekly with children and young people of compulsory school age. By teaching reading skills and fostering enthusiasm for reading, they create better opportunities in our knowledge society.

Together for better educational opportunities in the region

The high level of demand from elementary school and the obvious need for the project provide us with additional motivation. Our support enables the continuation and expansion of this important project and thus makes an important and far-reaching contribution to promoting the educational opportunities of our future generations.

Education as the key to the future

Our CEO, Christian Beck, emphasizes the importance of companies in shaping a better future.

"At BECK, we firmly believe that companies should play a significant role in shaping a better future. We are therefore very happy to contribute to giving children access to the world of reading and as a result to education through our new partnership with the Braunau Red Cross."

Portrait Christian Beck
Christian BECK
General Manager & CEO BECK